"The members of our culture committee still rave about your visit. Thanks again for inspiring our People to reach their full potential and find their true purpose in life. Times are trying in the airline industry (as they are everywhere!) and your values and principles continue to hit home with all of the Southwest Warriors."
Colleen Barrett
President Emeritus, Southwest Airlines

Jim has shared his purpose-based message with audiences around the world. Colleen Barrett, President Emeritus of Southwest Airlines, calls him her favorite “people provoker.” He provokes people to venture outside the boundaries of their comfort zones and learn how to reach their full potential. His presentations are not only provoking – they are fast paced, highly interactive and served with a large helping of humor. Think of him as a cross between Jeff Foxworthy and Dr. Phil – he makes audiences laugh and think – all at the same time. Jim’s topics are based on the principles found in his books, The Transformational Power of Purpose: Finding and Fulfilling Your Purpose in Life and Riding for the Brand: The Power of Purposeful Leadership.

Most Requested Topics

The Transformational Power of Purpose

Any animal can be trained using reward (the carrot) and punishment (the stick). Purpose is the only motive that engages the human spirit and empowers us to rise above our animal natures to become intrinsically motivated. Learn why purpose is the key to reaching our full potential and living a fulfilled and happy life.

Riding the Brand: The Power of Purposeful Leadership

In the old west, a brand not only identified a ranch’s cattle, it was a symbol of pride and loyalty for all of its cowboys — they rode for the brand. People today want more from their work than a paycheck — they want to be partners in a cause. Like cowboys of yesteryear they want to ride for the brand. Learn how organizations are transformed through The Power of Purposeful Leadership.

The Power of Purposeful Change

All animals are creatures of habit. But human beings are the only animals that can choose to change. Unlike old dogs, humans can learn new tricks when they understand the principles involved in creating new patterns of behavior. Learn the key to evolving and succeeding in a rapidly changing world.