Jim Whitt provokes people... on purpose.

Jim is an unapologetic people provoker. For more than 20 years as a consultant, writer, and speaker, he has provoked people and organizations to reach their full potential. More


Transforming lives, leaders, and organizations requires a purpose-based approach to motivation, leadership, and change. More


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The one fear all successful people learn to overcome

By Jim Whitt An up-and-coming band was playing bars throughout the south in the 1970s when a Macon, Georgia record producer decided they were good enough for the big time. He recorded a dozen of their songs and headed to L.A. to pitch the band to the big boys of the music business only to find no takers. They said one song was particularly hurtful to their chances. It was too long and would never get airtime on the radio. But somebody did give it playtime and it ended up selling a gazillion copies. The song was Free Bird. The… Read More

April 21st, 2015 at 8:47pm

Want to be more successful? Go fishing…

By Jim Whitt Fishing brings to mind Rockwellian visions of barefoot boys lounging lazily on a creek bank with cane poles, a can of worms and not a care in the world. Fishing in the 21st century wouldn’t fit in a Norman Rockwell frame, however. Fishing has become big business. Billions of dollars are spent on high powered boats and high tech equipment. But all that technology will not make you a great fisherman. If you learn the secret to successful fishing you will also learn how to be more successful in life. In an issue of Dakota Country magazine,… Read More

April 8th, 2015 at 7:15pm

Your answer to this question will help determine your success in life and business

By Jim Whitt I walked into an optometry shop looking for a new pair of glasses. I spotted someone who I thought was an employee sitting at a desk. She looked up at me but didn’t say anything so I thought she must be a customer waiting to be helped. I looked at the displays and tried on frames for about 15 minutes when the woman at the desk finally asked, “May I help you?” I thought the fact that I had tried on frames for a quarter of an hour might have been a clue but I held my… Read More

February 11th, 2015 at 9:42pm

Giving what is most difficult to give: What Doc Lunsford taught me about Christmas

By Jim Whitt The following story about Doc Lunsford was published on December 23, 1991. It remains one of my favorites. So much so that I decided to make it a tradition and share it with our subscribers each Christmas. At a time when Christmas seems to have lost much of its meaning in our hectic lives, it is my sincere desire that this story about Doc would remind us of what we are truly celebrating. Have a Merry Christmas and a Purposeful 2015. We called him “Doc” – Doc Lunsford. I never knew how he came by the nickname… Read More

December 14th, 2014 at 11:41pm

What if we gave thanks for eveything we have?

  By Sondra Whitt In a workshop I facilitated recently, one participant was struggling to keep a positive attitude at work while she was surrounded by overwhelming negativity. While there were several helpful suggestions offered by different participants, she finally came to the conclusion that her best solution was to deliberately practice positive self-talk. She realized that she had no control over the situation — only over herself, her attitude and perspective. If she could change the way she saw the people and situation, she could change her attitude, outlook, be less stressed, happier and more productive. She concluded that… Read More

November 25th, 2014 at 5:03pm