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Posts Tagged ‘marketing’

Is Customer Loyalty Overrated?

December 29th, 2016 by Purpose Unlimited According to A.G. Lafley and Roger L. Martin, in the new issue of Harvard Business Review, “Marketers spend a lot of time – and money – trying to delight consumers with ever-fresher, ever-more-appealing products.” However, as they continue, customers tend to make their buying decisions quickly and often automatically. In other words, they look for the familiar – things that are easy to buy. As a business owner, what’s the best way to approach this dilemma? They offer some great insight in their article, Customer Loyalty is Overrated. According to the authors, here are… Read More

December 29th, 2016 at 11:41am

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Are you ready for some football? First, a word from our sponsor…Eat Mor Chikin

By Jim Whitt By now you know Dan Cathy, Chick-fil-A’s CEO, affirmed his belief in traditional marriage in a Baptist publication. What you don’t know is that this was a cleverly disguised marketing ploy to set a Guinness World Record for chicken sandwich sales in a single day. You have to hand it to Chick-fil-A. These people are marketing geniuses! They didn’t even spend their own money on this campaign. They received billions of dollars’ worth of free publicity from the main stream media. My guess is the kiss-in staged the day after the great chicken sandwich sale was really… Read More

August 6th, 2012 at 5:32pm

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