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Posts Tagged ‘Harvard Business Review’

Is Customer Loyalty Overrated?

December 29th, 2016 by Purpose Unlimited According to A.G. Lafley and Roger L. Martin, in the new issue of Harvard Business Review, “Marketers spend a lot of time – and money – trying to delight consumers with ever-fresher, ever-more-appealing products.” However, as they continue, customers tend to make their buying decisions quickly and often automatically. In other words, they look for the familiar – things that are easy to buy. As a business owner, what’s the best way to approach this dilemma? They offer some great insight in their article, Customer Loyalty is Overrated. According to the authors, here are… Read More

December 29th, 2016 at 11:41am

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Why Change Is Difficult When Leaders Won’t Change

December 2, 2016 by Purpose Unlimited When it comes to change in companies, it’s often just plain difficult. Quite simply, with regards to change, failure tends to be more common than success. According to a recent article by Ron Carucci entitled Organizations Can’t Change if Leaders Can’t Change With Them,  Carucci states that, “In a survey of nearly 3,000 executives about the success of their enterprise transformation efforts, McKinsey discovered the failure rate to be higher than 60%, while Harvard Business Review conducted a study that suggested more than 70% of transformation efforts fail.” As the article suggests, if executives… Read More

December 2nd, 2016 at 2:15pm

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Teach Your Team to Expect Success

July 30th, 2016 by Purpose Unlimited Great leaders expect success. In fact, that’s one of the things that helps them obtain it. In a recent article published in the Harvard Business Review, research shows that leaders who have high expectations tend to work harder and commit to overcoming organizational challenges. The interesting this is, great leaders also desire the same level of expectations from members of their teams; however, the answers to getting them to think in the same way are not always clear. With that in mind, Christina Curtis, reflected on her coaching engagements with more than 1,500 people,… Read More

July 30th, 2016 at 10:12am

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What Great Listeners Actually Do

July 30th, 2016 by Purpose Unlimited If you’re like most people, you probably think you are a good listener; however, much like many of the things we think we’re good at, our personal assessment of ourselves may not be a true reflection of our actual ability. In a recent article by Jack Zenger and Joseph Folkman, these two author compare and contrast what the average person believes good listening is, versus what being a good listener really means. As the authors suggest, most people think good listening comes down to doing three things: Not talking when others are speaking Letting… Read More

July 30th, 2016 at 9:57am

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