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Posts Tagged ‘customer loyalty’

Is Customer Loyalty Overrated?

December 29th, 2016 by Purpose Unlimited According to A.G. Lafley and Roger L. Martin, in the new issue of Harvard Business Review, “Marketers spend a lot of time – and money – trying to delight consumers with ever-fresher, ever-more-appealing products.” However, as they continue, customers tend to make their buying decisions quickly and often automatically. In other words, they look for the familiar – things that are easy to buy. As a business owner, what’s the best way to approach this dilemma? They offer some great insight in their article, Customer Loyalty is Overrated. According to the authors, here are… Read More

December 29th, 2016 at 11:41am

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