By Jim Whitt A friend sent me an article entitled In a Downturn, Provoke Your Customers* in which the authors write about provocation-based selling. Being a professional provoker, I found the principles described in provocation-based selling to be congruent with my approach as a consultant and speaker. One of the things I really like about the provocation-based selling approach is that it challenges the prevailing point of view as opposed to aligning with the prevailing point of view. You can sell a lot of stuff to people using the prevailing point of view because it’s familiar to them. But you’re… Read More