By Jim Whitt Fred entered the room carrying a picture of John Wayne. Along with the other people in the room, Fred had been given the assignment of reading Riding for the Brand: The Power of Purposeful Leadership. The first thing on the meeting agenda was to discuss what they had read and how the principles in the book applied to their organization. I asked Fred why he was carrying a picture of John Wayne. “Because,” he said, “John Wayne is all about Riding for the Brand.” To help you connect the dots, I wrote the book as a template… Read More