By Jim Whitt A couple of years ago a copy of my book, Riding for the Brand: The Power of Purposeful Leadership, ended up in the hands of Southwest Airlines president Colleen Barrett. As a result, she invited me to speak to the Southwest Airlines culture committee — 200 plus employees from all levels, divisions and locations responsible for keeping the world famous Southwest culture alive and well. After my presentation one of the attendees, Amy Lyon, asked that I give her a call. What’s interesting is that Amy wasn’t a Southwest employee — she was there representing GSD&M Idea… Read More