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Stay Within Your Sweet Spot & Maximize Your R.O.I.

By Nathan R Mitchell What I’m about to share with you is counter-intuitive to what you and I have been taught within our culture. Unfortunately, many people (and many organizations I might add) still buy-in to this principle, and it’s detrimental to the long-term success of their business and/or the likelihood of whether or not they will reach their full potential in life. Here’s what I want to share with you: Stop focusing on your weaknesses! The more time you spend trying to improve upon things you are not good at, the less you stay within your unique talents and… Read More

January 5th, 2017 at 11:38am

Is Customer Loyalty Overrated?

December 29th, 2016 by Purpose Unlimited According to A.G. Lafley and Roger L. Martin, in the new issue of Harvard Business Review, “Marketers spend a lot of time – and money – trying to delight consumers with ever-fresher, ever-more-appealing products.” However, as they continue, customers tend to make their buying decisions quickly and often automatically. In other words, they look for the familiar – things that are easy to buy. As a business owner, what’s the best way to approach this dilemma? They offer some great insight in their article, Customer Loyalty is Overrated. According to the authors, here are… Read More

December 29th, 2016 at 11:41am

The Real Value of Post-It Notes

December 29th, 2016 by Purpose Unlimited According to Erik Barker, in his article, How 5 Post-It Notes Can Make You Happy, Confident and Successful, regular reminders, even if little, can not only keep you on track, but also help you remember the good things in life. And who doesn’t need that in a world where the media plagues us with negative information, that at the end of the day, adds zero value to our lives(?) Quite simply, research shows that thinking about good, positive things, actually does make us happier as people. Studies also show that regular reminders can help… Read More

December 29th, 2016 at 11:26am

Business Etiquette Essentials…

December 27th, 2016 by Purpose Unlimited As Aine Cain states in her recent article, 22 Business-Etiquette Rules Every Professional Should Know, having an understanding of etiquette rules is essential if one chooses to put their “best foot forward,” so to speak… Aine’s list is taken from a book entitled, The Essentials of Business Etiquette, by Barbara Pachter. In her book, Barbara writes about specific things that business professionals must know in order to conduct themselves appropriately in professional, yet social settings. After reviewing Cain’s article, here are seven things that stuck out to us at Purpose Unlimited: Stand when you’re… Read More

December 27th, 2016 at 10:24am

Giving what is most difficult to give: What Doc Lunsford taught me about Christmas

By Jim Whitt The following story about Doc Lunsford was published on December 23, 1991. It remains one of my favorites. So much so that I decided to make it a tradition and share it with our subscribers each Christmas. At a time when Christmas seems to have lost much of its meaning in our hectic lives, it is my sincere desire that this story about Doc would remind us of what we are truly celebrating. Have a Merry Christmas and a Purposeful 2017. We called him “Doc” – Doc Lunsford. I never knew how he came by the nickname… Read More

December 19th, 2016 at 9:40pm